“IT ALL BEGAN when our kids hit puberty. Carly and I had founded a health coaching collective, so we already believed in the importance of healthy habits for life… but as we watched our kids enter this incredible (and sometimes incredibly scary!) time, we discovered how little was out there to support adolescents—and their parenting adults—during this awesome moment of transformation. Together with serial entrepreneur, Kathryn, we’ve set out to build a unique and powerful brand that’s just for adolescents. GRYT is committed to revolutionizing the way we think about this stage in life, with best-in-class scientific research, clean products that always have sustainability in mind, and honest—yeah, really honest—talk about puberty. We’re so excited to have you join our movement!”

—Caroline Kusnetz, co-founder